I have many fond childhood memories at Baymar Farms, which is located in Morganville, New Jersey. I mounted my first horse there and went on to board Chloe and Thunder, my first two horses, there also.
The farm is an equestrian haven and the place for avid Quarter Horse riders. I am always excited to check out its Web site and read about the growth of the farm. But I wonder, why such a prestigious riding academy has a subpar Web site?
Web design aside, I have content suggestions:
1. Expand on current subpages
~Baymar Farms’ horse show series recently became USEF “C” rated and Marshall/Sterling NJHSA pointed. This is a large step up from the previous shows, which only earned competitors points to be accumulated at Baymar Farms’ shows. These new shows have the potential to attract competitors of a better quality and from a larger geographical area. In addition to the posted show series brochure, there should be introductory content including a description of its show series, the show-grounds that competitor could expect to see upon arrival, information on the value of competing in rated shows, and the end of the season banquet.
~Baymar Farms regularly hosts events: horsemanship programs, seminars, clinics, birthday parties, horse shows, open houses. The current events page is a mishmash of dates and a brochure about its lessons. In fact it is the same brochure posted on the lessons page, which also has no pricing information. I suggest that Baymar Farms add background information about the events and include pricing information.
2. Add additional subpages
~The story of the roots of Baymar Farms is quite interesting: it has been family owned and operated since 1970. The farm is ideal for any level rider, from the pleasure rider to the strict competitor. The farm has a unique presence in the area because it caters to the Quarter Horse rider. The farm values creating riders that don’t just look good on a horse but know how to make a horse look good. They create authentic riders. But there is no page discussing its history, mission, and values.
~A selling point for any equine establishment- be it for those seeking to take a first lesson, train with a quality instructor, or board a horse- is the management and trainers. Jimmy Smith, Baymar Farms’ owner and head trainer, who has been involved with the American Quarter Horse Association since he could yell “giddy-up,” ends the show season each year with a stack of medals. His students receive specific training for advancement in the American Quarter Horse Association show circuit. But the farm has no subpage with bios of its trainers and their expertise.
~The farm consistently has quality horses for sale. A subpage with photos/ videos and bios of the horses they have for sale is absent.
~The farms trains a variety of horses. Be it saddle breaking, advancing a green horse, or honing a specific skill, Baymar Farms’ trainers do it. This should be broadcasted!
~Aside from the subpage on its indoor arena, which is the largest in the area, there is no page describing the barns, grooming stalls, turnouts, and riding arenas.
~The farm has many fans. A subpage with riders, trainees, and boarders testimonials would provide personality to the site and help endorse the farm.
I am culminating my social media course with a plan for Baymar Farms. Hopefully I could help them understand the potential power of social media. The farm should capitalize on social media!